Google regularly updates the algorithm that calculates a page's relevance to a given search. February 2011 brought the much debated panda update, which has since been updated many times, even as recently as April this year. Having just returned from the Search Marketing Expo in London, we have lots of good ideas on how to ensure that the content of your website meets the new requirements.
Read the blog post On page optimisation post Google Panda: 3 tips to future proof your website
In basic terms, most web analysis systems are based on quantitative data. This quantitative data contributes to general knowledge about the usage of a given website. Everything can then be broken down into numbers and graphs to be interpreted by the person responsible for the optimisation of the website.
Read the blog post Expand your analysis with an extra dimension
Why is it important to be able to use a webpage without using a computer mouse? How does it work when a web page text is enlarged? How does a screen reader interpret a web page? Get the answers to these questions and learn why this is important and to whom it is important.
Read the blog post Would you like to understand accessibility? Participate!
Communicating with your users online often comes in the form of one way communication. This makes it hard for a webmaster to gain insight into what users actually think about your website.
In this blog I will present how user feedback helps you build a closer relationship with your users based on a case study from a Danish municipality that has been working with user feedback since December 2011.
Read the blog post User Feedback - Building a closer relationship with your users
Keywords are at the very heart of search engine optimisation and finding the right keywords can make or break your SEO success. It is therefore very important to find the right keywords to target. It is impossible to optimise your website for all interesting keywords, so you will want to start out with the most important ones. Here, we will give you four good ideas on how to find the right keywords.
Read the blog post Four good ideas on how to find the right keywords